Latest Projects
McDONALDS
Combining Broadcast with Social
We had the privilege of producing three McDonald’s Broadcast Commercial Campaigns in 2019-2020. Combining Broadcast with Social – each campaign was paired with well-known talents that not only acted as stars of the commercial – but content creators as well with special social assets that were released in conjunction with the broadcast premiere. All commercials were produced, cast, shot, and directed by our teams.
IDENTITY
Event Hosting and Talent Curation
Since 2017, we have worked as a producing partner for the annual Asian Pacific American Heritage Month festival for the City of Los Angeles. Each year the event has brought out some of the very best in APA entertainment for a FREE outdoor festival. The thousands in attendance have had the opportunity to see special guests, honorees, & musicians that have included Awkwafina, Mike Shinoda (of Linkin Park), Jay Park, Jeremy Lin, Yuna, Super Duper Kyle, and Tokimonsta. Starting in 2020 due to the impact of the Covid-19 pandemic, IDENTITY took on a new life as a streaming / hybrid event. Reaching new audiences online thanks to event partner Amazon Music, allowed us find new opportunities for the event and bring on other Global Acts like B.I and Ateez.
Toyota Day On
Curated Events and Social Awareness
Worked on a campaign with Toyota focused on sharing the inspiring stories of talent who have turned their one day dreams into their day one realities. We partnered with a curated list of 30+ talents in the AAPI community to produce a social campaign where the talent created videos where they creatively told their story of how they were able to pursue their creative dreams. Videos were released over a 3 month period of time and attracted millions of views online. Campaign also included in-person events where talent were able to celebrate their One Day accomplishments together & speak publicly about their stories.
Got Milk x Simu Liu
Technology driven branded campaign
Worked on an award winning campaign for iconic brand Got Milk with actor Simu Liu. Produced a 30sec spot with SImu Liu as a part of Share Our Strength’s No Kid Hungry campaign powered by Got Milk, to help provide 1 million meals, for kids facing hunger in California. Social campaign & spot went on to win the 2022 Best Influencer Marketing category at the SABRE Awards.
STATEFARM WIZARD WORLD CON
Content Creation
We worked with StateFarm to produce a content campaign for their official online digital platforms. To extend the life of 2019 StateFarm commercial assets centered around Geek & Gaming culture – we produced, shot, and directed additional branded content pieces live from the Wizard World Convention (Pop Culture Convention) in Chicago. The content was leveraged online with paid spend along with additional popular influencers who helped amplify content through their networks.
Annual CHARITY BASKETBALL
Event Curation
Every Year since 2012, we have produced an annual Charity Basketball Game in LA and/or the Bay Area. Donations raised are given to an Asian Pacific Islander American non-profit. Previous players have included the likes of Simu Liu (Marvel’s Shang-Chi), Steven Lim & Ryan Bergara of Buzzfeed, Just Kidding Films, among many more!
Hennessy X.O Lunar New Year & Autumn Moon Festival
Event Curation
During 2021, we worked with prestigious brand, Hennessy X.O, to produce their Lunar New Year & Autumn Moon Festival Live Stream Concerts. Both events brought together top tier talent including Henry Golding, Eddie Huang, Harry Shum Jr, NIKI, Hayley Kiyoko and more to perform & showcase the brand in specialty segments. The events brought in millions of views online across platforms and helped further Hennessy X.O’s deep connection in the Asian American community.
The Rose World Tour
Event Curation
Worked on the launch & release of one of the hottest up & coming groups in the World, indie rock band from Korea, The Rose. After a brief hiatus to fulfill their mandatory military service in Korea, the group reunited to release their first full length album, HEAL, and immediately set off on the Heal Together World Tour which sold out 40 cities across North & South America, Asia, and Europe. With millions of streams & hundreds of thousands of monthly social media engagement, the project was a rousing success and has led them to placement on internationally renowned Festivals like Lollapalooza and Life is Beautiful.
We have worked on campaigns & projects with internationally recognized brands like Toyota, McDonald’s, AT&T, CJ Entertainment, Panda Express, and StateFarm. We have produced concerts & events with the likes of Jay Park, Awkwafina, Tokimonsta, Mike Shinoda (of Linkin Park), and more. We look forward to the opportunity to share our skills with you.”